ANG Mobile Experience

Less than 3% of Americans know who the Air National Guard is. A low-awareness issue coupled with a goliath of competing branches with larger than life budgets, we were tasked with supporting national and local recruiting and retention KPI’s through multiple pillars including; Media, Digital, Social, Event and Consumer Engagement

While launching multi-media new releases, web redesign and creating on-demand support teams for local recruiters, several engagement assets were deployed across the country known as the ANG Mobile Experience. The hands-on, interactive tour designed to immerse participants in an experience that simulates the real-life roles of Air Guard men and women and highlights the ANG’s dual role, supporting both federal and state missions.

Chicago Publicity Club Winner: Silver Trumpet - Marketing/Consumer Category