Army National Guard

As a member of the Team DDB Integrated Agency Team (IAT), delivered strategic and tactical marketing support for all 54 U.S. States and Territories, encompassing marketing planning, media placement, name/image/likeness (NIL) initiatives, event and sports partnerships, rebranding efforts, public relations, and campaign development. This “Total Army” portfolio required collaboration with hundreds of agency partners and senior Army leadership, leading large cross-functional teams to steward one of America’s most enduring and respected brands.